19 June 2017
Safety in mind: Normalisation of deviance
Your phone bleeps while you’re driving and you can’t resist the temptation to look—after all it could be important! You check your messages and continue driving without incident. Given the frequency and banality of such occurrences, you might even start to tell yourself it’s perfectly safe to regularly perform the behaviour. The increased practice leads to familiarity and ‘habit’ such that the actions become a normal part of your driving routine.
